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| How to prioritize Seo tasks by impact |
How to prioritize SEO tasks
Do you know how to prioritize SEO tasks?
What practices should you do about working on your site's Sioux?
Well, that's what we're going to discuss today.
In your opinion, how do you know if Seo and your content changes will benefit your site?
"What can we do to better our situation?"
It's a question every SEO specialist faces but has no simple answer. After all, was there a site that simply needed one thing?
This is the SEO problem. It consists of many things that when we face the question of what to do, we often find ourselves making a lot of recommendations.
Unfortunately, most teams and Seo companies were not armed with the resources or knowledge to deal with them, and instead of getting everything done, we ended up with very little, if not anything, complete.
How do we ensure that our team makes the changes we need to help get closer to success?
During my career, this was a challenge I faced over and over again, and fortunately, I've learned some ways to deal with it. Let's take a look.
Prioritization by impact
There is not much time in the day, which means that everything cannot be done. So, if we can't just include one or two things on the list, we need to make sure we choose recommendations that will have the greatest impact on the site as a whole.
Let's take a look at the SEO technical audit, for example. In the technical review, we may recommend cosmic adjustment, forwarding updates, address tags, image compression, and 15 other things. A team of developers who are tired of the day-to-day work how they will do this and deal with it.
To make sure we do something, we have to look at what really hinders the site. Address tags may not seem like a top priority in the world, but if the site is not there, this change alone may lead to some important improvements.
When making recommendations, help the team understand where they should start and what they can wait for. Not everything will be a priority.
Prioritization by resources
The same applies to resources.
Last year, we consider that Client A recommended moving its location from HTTP to HTTPS. They were at stake, we were excited, and then we realized that they didn't have anyone running the process.
Moving a site to HTTPS is not easy. It can be difficult, it can result in errors, and as I've seen many times now, it can result in a significant loss of organic traffic (thank you, Google).
We couldn't take the risk. We stuck to this recommendation for about a year until they had the right people to ensure a smooth transition. Everything has been properly switched, and the site is experiencing a good bump in traffic.
Let's look at another example. Client B asked for our help writing content but did not have anyone who was already editing, approving, or managing the process, resulting in a backlog of unpublished blog posts. Do you have any idea who unpublished blog postings benefit? No one.
Instead, we decided to switch to blog updates. We have identified the list of older publications in blogs that were ready to update and start updating content. We didn't need a comprehensive review, and we could implement the changes.
As a result, blogging traffic began to recover, and we were able to show improvements without new content.
At the end of the day, search engine optimizers often rely on other departments to be successful. We should be aware of the resources available and adjust them when necessary.
Match recommendations with business objectives
It seems like something obvious to conform to business objectives. Make sure you're leading results that affect your organization as a whole. Do you really do that? Or are your recommendations simply geared towards improving traffic and revenue?
I'll be honest. I was 100 percent guilty of making recommendations that would help the search engine improvement program but not necessarily conform to regulatory objectives. It's a simple mistake to make.
Take the above-mentioned Customer B. At the beginning of the program, we identified our core set of keywords and types of content that we might need to increase their visibility. Until we actually developed the material, everyone was in agreement.
Yes, they understood that they needed content, but they felt it didn't really fit into their current campaigns and current strategy.
So there are three sat blog posts – more unpublished content. Even after a few months.
We started asking more questions, we merged into their application calendar, and it turned out that these three unpublished posts fit perfectly with an upcoming campaign.
It was easy to overlook. The content made sense for the Search Engine Optimization Program (SEO), but it wasn't right for them at the moment.
Make sure you not only understand the goals of the team responsible for improving search engines but also the goals of the support teams and the business as a whole.
Don't jump to the last thing.
Last month, I made a presentation on common bugs in search engines that people make. One of these things is an overreaction to Google and many updates and changes.
Look, I understand it. When Google asks us to make our sites safe or start warning users, we should listen. But when Google tells us to make our site safe, it's no longer possible to know-how
To distinguish between secure and unsafe versions, it's a bit frustrating.
We need to make sure that what we recommend makes sense for our business. We can't make recommendations just because Google mentions it.
Now, I'm not saying that your site should not be safe or should be fast and mobile phone-friendly. But what I'm saying is that traffic on your mobile phone may not be fairly important, so you don't need to spend 90 percent of your time focusing on a mobile strategy.
Here's another example.
When amp was launched, it seemed enough. Sure, it was designed for publishers, but Yoast made it simple and, as a result, became part of standard technical responses. But what about those not on WordPress? What about those who have a custom content management system (CMS) and who need to hire a developer to build an AMP function? Was it worth it?
No, it wasn't. In this case, the site moderator did not publish a ton of new content, and their mobile traffic numbers were fairly small. More importantly, mobile search results for their basic terms do not contain AMP results.
Google said, "Jump," but in this case, there was no reason for us to jump.
Last thoughts
At the end of the day, success is a moving goal, and we live in a world of "What have you done to me recently?"Within a year, or perhaps six months, the program might alter." As search engine optimizers, we need to continue to measure, adjust and keep our strategy consistent with the changing landscape.
Remember that although you may want to fix everything, it's not always an option. Help your team succeed by prioritizing their tasks, helping them understand what will have an impact, and making recommendations based on business objectives in mind.
So do you now know how to prioritize the Sioux tasks?
